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MISSION:

To promote a universal ethic of respect and compassion for all species, thereby leading to positive and humane social change that will

• Incorporate the issues of the ethical treatment of animals into the mainstream of public idealogy
• Prevent the cruelty to and abuse of wild and domestic animals
• Further the causes of animal welfare
• Preserve animal habitat

GOALS:

1. To increase public awareness of animal issues through the use of the media.
2. To be involved in hands-on projects to protect animals and prevent animal abuse.
3. To promote awareness and encourage interest in support of humane activities among the young and upcoming generation through Student Education programs.
4. To further animal causes by the participation in, and support of, specific works, projects and campaigns of organizations working in related fields.